Create unique and accurate page titles.Make use of the “description” meta tag.Improve the structure of URLs.Make sites easier to navigate.Offer quality content and services.Write better anchoring text.Use heading tags appropriately.Optimize images with appropriate file names and “alt” text.Make effective use of robots.txt.Be aware of rel=”nofollow” for links.Promote sites in the right ways.Make use of free webmaster tools.Take advantages of web analytics services ( Google Analytic)